{"id":4787,"date":"2024-04-10T14:04:18","date_gmt":"2024-04-10T18:04:18","guid":{"rendered":"https:\/\/sadcdev.picard.ca\/?p=4787"},"modified":"2024-06-17T13:07:43","modified_gmt":"2024-06-17T17:07:43","slug":"letude-de-marche","status":"publish","type":"post","link":"https:\/\/sadcdev.picard.ca\/fr\/letude-de-marche\/","title":{"rendered":"L\u2019\u00e9tude de march\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4787\" class=\"elementor elementor-4787\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-543e682 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"543e682\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b4f46f\" data-id=\"7b4f46f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-345a796 elementor-widget elementor-widget-text-editor\" data-id=\"345a796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019\u00e9tude de march\u00e9 est une \u00e9tape d\u00e9terminante dans le d\u00e9marrage de votre entreprise. C\u2019est ce qui confirmera, ou non, la viabilit\u00e9 de votre projet.<\/p><p>Trois axes sont \u00e0 prendre en consid\u00e9ration lorsque vous proc\u00e9derez \u00e0 votre \u00e9tude de march\u00e9 : le march\u00e9 en g\u00e9n\u00e9ral, votre client\u00e8le cible et votre concurrence. Le but de l\u2019exercice est de collecter assez d\u2019informations sur ces trois \u00e9l\u00e9ments pour \u00eatre en mesure de les analyser. Vous obtiendrez ainsi un portrait global de la situation dans laquelle s\u2019implantera votre nouveau projet d\u2019affaires ou votre nouvelle entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0d1617 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0d1617\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-30aa8e5\" data-id=\"30aa8e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b0003e elementor-widget elementor-widget-image\" data-id=\"8b0003e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/sadcdev.picard.ca\/wp-content\/uploads\/2024\/04\/nuages-1024x1024.png\" class=\"attachment-large size-large wp-image-5162\" alt=\"\" srcset=\"https:\/\/sadcdev.picard.ca\/wp-content\/uploads\/2024\/04\/nuages-1024x1024.png 1024w, https:\/\/sadcdev.picard.ca\/wp-content\/uploads\/2024\/04\/nuages-300x300.png 300w, https:\/\/sadcdev.picard.ca\/wp-content\/uploads\/2024\/04\/nuages-150x150.png 150w, https:\/\/sadcdev.picard.ca\/wp-content\/uploads\/2024\/04\/nuages-768x768.png 768w, https:\/\/sadcdev.picard.ca\/wp-content\/uploads\/2024\/04\/nuages.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d08016e\" data-id=\"d08016e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f87ab08 elementor-widget elementor-widget-heading\" data-id=\"f87ab08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">L\u2019\u00e9tude de votre march\u00e9<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc1e5db elementor-widget elementor-widget-text-editor\" data-id=\"fc1e5db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9tudier votre march\u00e9 de mani\u00e8re g\u00e9n\u00e9rale est essentiel \u00e0 la r\u00e9ussite de votre entreprise. Pour ce faire, vous pouvez :<\/p><ul><li class=\"bullet-arrow\">Surveiller les habitudes de consommation propres \u00e0 votre domaine;<\/li><li class=\"bullet-arrow\">Suivre les tendances;<\/li><li class=\"bullet-arrow\">Observer l\u2019environnement social et \u00e9conomique qui est le plus propice au march\u00e9 vis\u00e9;<\/li><li class=\"bullet-arrow\">Etc.<\/li><\/ul><p>Les donn\u00e9es que vous aurez collect\u00e9es vous aideront \u00e0 d\u00e9terminer si le march\u00e9 convoit\u00e9 est favorable \u00e0 recevoir votre produit ou votre service, s\u2019il est stable, si une vision \u00e0 long terme est envisageable, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bc0e64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bc0e64\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eede788 column-listing\" data-id=\"eede788\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57130f3 elementor-widget elementor-widget-heading\" data-id=\"57130f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">L\u2019\u00e9tude de votre client\u00e8le<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-807d944 elementor-widget elementor-widget-text-editor\" data-id=\"807d944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section id=\"section_1200876854\" class=\"section dark\"><div class=\"section-content relative\"><div id=\"row-177712507\" class=\"row row-large align-center\"><div id=\"col-1579141099\" class=\"col medium-8 small-12 large-8\"><div class=\"col-inner\"><p>Pour mener une \u00e9tude de march\u00e9 r\u00e9ussie, la collecte d\u2019informations sur votre client\u00e8le cible est indispensable. Pour y arriver, vous pouvez :<\/p><ul><li class=\"bullet-arrow\">Proc\u00e9der par sondages (postaux, t\u00e9l\u00e9phoniques, en personne, etc.);<\/li><li class=\"bullet-arrow\">R\u00e9unir un ou plusieurs groupes de discussion;<\/li><li class=\"bullet-arrow\">Consulter les r\u00e9pertoires statistiques, les banques de donn\u00e9es et les \u00e9tudes de march\u00e9 existantes;<\/li><li class=\"bullet-arrow\">Contacter les associations et lire les revues d\u2019affaires reli\u00e9es au secteur;<\/li><li class=\"bullet-arrow\">Se r\u00e9f\u00e9rer \u00e0 des sp\u00e9cialistes;<\/li><li class=\"bullet-arrow\">Etc.<\/li><\/ul><p>Les facteurs \u00e0 consid\u00e9rer lors de l\u2019analyse de vos informations ne seront pas les m\u00eames si votre client potentiel est un particulier ou une entreprise.<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"section_1740248704\" class=\"section\"><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa60629 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa60629\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9a2cdc4\" data-id=\"9a2cdc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f797ac elementor-widget elementor-widget-heading\" data-id=\"3f797ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">L\u2019\u00e9tude de vos concurrents<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-123a4f8\" data-id=\"123a4f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a205571 elementor-widget elementor-widget-text-editor\" data-id=\"a205571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019analyse de vos concurrents est une partie importante de votre \u00e9tude de march\u00e9.<\/p><p>Sont-ils \u00e9tablis dans votre r\u00e9gion? Proposez-vous les m\u00eames produits ou services? Qu\u2019offrez-vous de plus? O\u00f9 vous situez-vous dans votre march\u00e9 par rapport \u00e0 eux? Toutes ces questions (et encore plus!) sont \u00e0 prendre en consid\u00e9ration dans votre \u00e9tude de march\u00e9.<\/p><p>Pour en savoir davantage sur vos concurrents, vous pouvez :<\/p><ul><li class=\"bullet-arrow\">Visiter leur site Internet;<\/li><li class=\"bullet-arrow\">Vous rendre dans leur commerce;<\/li><li class=\"bullet-arrow\">Consulter les r\u00e9pertoires statistiques et les banques de donn\u00e9es;<\/li><li class=\"bullet-arrow\">Tester leurs produits;<\/li><li class=\"bullet-arrow\">Lire des revues reli\u00e9es au secteur;<\/li><li class=\"bullet-arrow\">Rencontrer des fournisseurs;<\/li><li class=\"bullet-arrow\">Assister aux salons, aux expositions et aux foires commerciales;<\/li><li class=\"bullet-arrow\">Etc.<\/li><\/ul><p>Il n\u2019existe pas de m\u00e9thode coul\u00e9e dans le b\u00e9ton pour proc\u00e9der \u00e0 une \u00e9tude de march\u00e9 efficace puisque chaque entreprise est unique. Pour obtenir des conseils qui collent \u00e0 votre situation, n\u2019h\u00e9sitez pas \u00e0 contacter vos SADC et CAE.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9tude de march\u00e9 est une \u00e9tape d\u00e9terminante dans le d\u00e9marrage de votre entreprise. C\u2019est ce qui confirmera, ou non, la viabilit\u00e9 de votre projet. Trois axes sont \u00e0 prendre en consid\u00e9ration lorsque vous proc\u00e9derez \u00e0 votre \u00e9tude de march\u00e9 : le march\u00e9 en g\u00e9n\u00e9ral, votre client\u00e8le cible et votre concurrence. Le but de l\u2019exercice est [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1583],"tags":[],"class_list":["post-4787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils","outils-demarrage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9seau des SADC et CAE - L\u2019\u00e9tude de march\u00e9<\/title>\n<meta name=\"description\" content=\"En recherche d\u2019information pour r\u00e9diger une \u00e9tude de march\u00e9 en entreprise? 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